Birdeye’s Brand AI empowers businesses to maintain a consistent voice and writing style across all content by setting up brand-specific tone, style, and guardrails. Brand AI analyzes your content with just a few inputs, such as a URL, PDF, or sample text, to identify your unique brand personality and writing preferences. You can fine-tune this further by manually adjusting your brand voice. Built-in compliance guardrails help ensure content aligns with internal guidelines and prevents misuse, offering creativity and control at scale. Whether managing one location or many, Brand AI ensures your messaging remains on-brand across all locations.

This will apply to social post generation and review responses.

Setting Up Brand AI

Navigate to the Settings tab, select ‘BirdAI,’ and click ‘Brand AI.’

Brand Voice (Source)

Under the Brand voice tab, the first section is ‘Source.’ You can upload a ‘PDF’ from your computer by clicking PDF, provide an ‘URL’ by clicking URL, or click ‘text’ to enter or paste text to let BirdAI analyze and reflect your brand voice.

For instance, click ‘text’ and a drawer opens on the right side. Enter or paste a sample text reference of your brand voice and click ‘Submit.’

Brand Personality

The Bird AI analyzes your brand personality and tags the emotional traits your brand reflects. Brand personality refers to the human characteristics and emotional qualities your brand regularly expresses. For example, Apple is often associated with traits such as innovation, minimalism, confidence, elegance, and exclusivity, while Nike embodies boldness, competitiveness, empowerment, and inspiration.

You can remove existing tags by clicking the cross (X) icon and manually add desired tags from the dropdown menu to align with your brand personality.

Learn more about Brand Personalities within BirdAI here.

Brand Tone and Writing Style

Brand tone and writing style are applied to generating social posts, review replies, and review widget summaries.

Brand tone refers to how your brand communicates across different situations.
For example:

• Apple: Simple, Aspirational, Authoritative
• Nike: Raw, Persuasive, Motivational

You can view the ‘Tone and writing style’ traits that have been tagged. Similar to ‘Brand personality,’ you can remove existing tags and manually add desired tags from the dropdown menu to better align with your brand’s tone and writing style.

Learn more about Tone & Writing Style in BirdAI here.

Preview

On the right side of the screen, you can preview sample review responses and social posts generated using your brand voice.

Click ‘Save’ to set up the Brand voice.

Guardrails

Switch to the ‘Guardrails’ tab to establish brand-safe boundaries with AI guardrails by setting banned words and defining messaging dos and don’ts.

The image below illustrates examples of the guardrails that have been set up.

Click ‘Add guardrail’ and insert the guidelines in the text box.

You can also edit and delete the existing guardrails.

Click ‘Save’ after setting up the guardrail.