The Birdeye Score is a comprehensive metric that evaluates a business's online health and customer experience in real time. Analyzing data from online reviews, surveys, and local SEO provides a clear and actionable understanding of how customers discover and perceive a brand. Combining three key components—Sentiment Score, Reputation Score, and Listing Score—it offers insights that enable businesses to compare their performance against competitors and industry benchmarks. With AI-powered recommendations, the Birdeye Score empowers enterprises to enhance online visibility, improve customer experience, and drive revenue growth.

TO CHECK THE BIRDEYE SCORE 

Navigate to the Insights AI tab on the left-hand navigation rail and click on it to open the dashboard view.

In the Birdeye Score widget, you will see your overall score displayed prominently.

OVERVIEW OF THE BIRDEYE SCORE 

The Birdeye Score provides a real-time view of your business’s online health, calculated as the average of three key metrics:

• Sentiment Score
• Reputation Score
• Listing Score

Each metric contributes equally, one-third of each score. For example, a score of 57.8 (yellow) reflects moderate performance.

Score Indicators

• 0-45 (Red): Need improvement
• 46-75 (Yellow): Moderate performance
• 76-100 (Green): Good online health

The +0.1 indicates the change in the Birdeye Score over the selected period (e.g., the last 90 days). In this example, the score has increased by 0.1 during that timeframe.

INDUSTRY BENCHMARKING

The Birdeye Score also allows you to benchmark your business’s performance against your industry. In the same widget, you will notice:

• A 'You' symbol representing your score
• The industry average, calculated by aggregating scores from businesses in the same industry

The system analyzes customer feedback precisely using advanced AI models tailored for specific industries, capturing nuances such as context, tone, and industry-specific terminology.

KEY COMPONENTS OF THE BIRDEYE SCORE 

1. Sentiment Score

This score consolidates customer feedback from online reviews and surveys into one repository. It offers deep insights into customer perceptions, broken down by:

• Brand
• Locations
• Categories
• Review sources

2. Reputation Score

This metric provides a holistic view of your online reputation by analyzing:

• Star ratings
• Review counts
• Responses across all sources

Automatically collected data allows you to track and enhance your reputation over time.

3. Listing Score

The Listing Score reflects the accuracy and completeness of your online presence, including:

• Google Business Profiles
• Keyword rankings for local SEO
  Unlike the Reputation and Sentiment Scores, we do not benchmark the Listing Score against the industry. As someone wisely put it, 'Authenticity cannot be compared.'

FILTERS FOR CUSTOM INSIGHTS 

Use the Filter button to customize and view specific insights. Filters can help you analyze data for specific periods, locations, or customer demographics.

Let’s take a closer look at the charts.

Birdeye Score over time

It provides you with a view of the Birdeye Score and shows how it compares to the industry average for the selected period.

On the right side, you can click the button to select different chart types or layouts, such as horizontal or vertical. You can also scroll down to view the data in a table format. It allows you to see the same information presented in various ways, including your score and the industry average for a specific date.

Birdeye Score breakdown

It provides a holistic view of how the Sentiment, Reputation, and Listing scores evolve and compares them to the industry average (excluding Listings). 

On the right side, you can select different chart types or layouts, such as horizontal or vertical, and view the data in a table format, allowing you to see your score and the industry average for a specific date in various ways.

Breakdown over time

You can track the Birdeye Score breakdown to see how the Sentiment, Reputation, and Listing scores evolve for the selected period. This historical view helps you understand trends and the impact of your actions, supporting continuous improvement and strategic planning.

You can view the data in a table or chart to see your scores.

Birdeye Score-view by location

You can compare Birdeye Scores across different locations to identify top performers and areas needing attention. This detailed view allows you to tailor strategies for each location, ensuring consistent performance and enhanced overall business health.

To dive deeper into the analysis, click on any location to explore further. You can also click on the Sentiment Score, Reputation Score, and Listing Score to better understand each specific to the area.