Businesses are intrigued by analyzing the feedback of their customers and understanding the majority of keywords used by their customers in reviews. Insights enable businesses to set up a variety of categories and set of keywords under different categories. 

By setting up categories and keywords based on their customer feedback, businesses can analyze positive and negative sentiments. Businesses can quickly analyze reviews based on keywords used in the customer feedback, without having to go through the entire review.

The following articles will help you understand and learn more about ‘Insights’

• What are the steps involved in setting up 'Business Insights' within my account?
• How do I use ‘Recommended' keywords while setting up 'Categories'?
• How many categories can I create within my Birdeye account to utilize under Business Insights?
• What is the use of defining 'Categories' before working on business insights?