Birdeye’s Listings report provides businesses with an easy way to monitor and enhance their online presence across the Apple platform. This comprehensive report allows you to analyze user behavior, track performance, and gain actionable insights to optimize your listings effectively. 

With it, businesses can:

• Track and enhance their presence on Apple, ensuring they reach and engage a broader audience.
• Report on the number of users reached and engaged, providing clear metrics on audience interaction.
• Identify the top actions performed on their profiles, helping them to understand what drives user engagement and how to foster more interactions.

Leverage Birdeye’s Listings report to fine-tune your strategy, enhance visibility, and ultimately drive more traffic to your business through your online listings.

To view the Listings reports, make sure you have connected your business’ ‘Apple’ listing pages with Birdeye. 

To learn about how to set up an Apple Business Connect, read the help center article: Attract and engage Apple users with Apple Business Connect.

APPLE REPORTS

Birdeye Apple report gives insights into how users are searching for your business and also how they are taking the next steps in reaching out to you. 

Ensure you have integrated and mapped your Apple pages to view the Apple reports. To learn about, how to map locations to your Apple pages, read this article: How to map your Birdeye locations to the Apple Pages for Multi-location Accounts?

To view these Apple reports, log in to your Birdeye account and click the 'Reports' tab. Go to the ‘Listings’ drop-down and select ‘Apple.’ On the ‘Apple’ reports screen, you can view eleven types of reports, which are

• Profile impressions on Apple Maps and Search by name, brand, category, products or services
• Actions taken by them on your Apple listings
  
  

After integrating your Apple page(s), you can view the historical data for the past 13 months in Apple reports within Birdeye.

BUSINESS PROFILE IMPRESSIONS

1. PROFILE IMPRESSIONS TOTAL

This report presents the total count of profile impressions across searches. 

2. PROFILE IMPRESSIONS BY SEARCH TYPE

This report displays the total count of profile impressions exclusively for searches split by name, category and others.

Download, email or schedule a copy of the report to other users using the 'Actions' drop-down menu.

Select the funnel-shaped icon labeled 'Global filters,' and you'll access the 'Filter by' section to apply filters, allowing you to slice and dice the data for more effective analysis.

Additionally, a customization icon allows you to personalize the report. The three-dot icon provides options to download, email, and schedule the report. Additionally, it offers functionality to add this report to your personally created dashboard.

To personalize the report, simply click on the 'Customization' icon, and a pop-up screen will appear.

Chart Style: You can enhance the visual appeal of your report by selecting different chart styles for optimal viewing. All the reports are available in 'Chart' and 'Table' mode. Click on the 'Chart' button to change the mode.

Display by:  To change the duration, use the 'Display by' filter from the drop-down menu. 

Filters: 

• All locations: You can select any location.
• Locations: You can select the report based on the location, state, type, state directors, and regional directors.
• Past 12 months: You can select the report at any time, as shown in the image.

Compare data: The ability to compare reports in two dimensions: by location and by date. Now, you have the flexibility to make insightful comparisons within your reports.

After making customizations, click on 'Update' to apply and save the changes to the report.

To learn about understanding creating dashboards within the 'Reports' section, incorporating multiple reports across all modules, refer to the article: A comprehensive guide to Birdeye Dashboards.

Click on the 'Three-dots' icon, and you will view the following options as shown in the image.

• Email: You can get the report in PDF and XLS formats. 
• Schedule: Schedule the report via email in both PDF and XLS formats. You can also set the frequency. 
• Download: You can download the report in Excel and PDF formats.

• Add to dashboard: You have the option to add this report to your dashboard. Upon clicking, a pop-up will appear on your screen, allowing you to add it to an existing dashboard or create a new one. Once you've made your selection, click 'Add' to include it in your preferred dashboard.

3. USER ACTIONS

This report shows the total count of user actions or taps applicable to your business category.

4. USER ACTIONS BY ACTION TYPE

This report shows the number of users who have taken action after finding your business on Apple.

5. USER ACTIONS BY TOP 3 ACTION TYPES

This report shows the number of users who have taken action after finding your business on Apple.

6. USER ACTIONS TYPE - SHARE

This report shows the number of users who have shared your business profile.

7. USER ACTIONS TYPE - SHOWCASE

This report shows the number of users who have clicked on the showcase.

8. USER ACTIONS TYPE - WEBSITE

This report shows the number of users who have website clicks. 

9. USER ACTIONS TYPE - DIRECTION

This report shows the number of users who have clicked on the directions requests.

10. USER ACTIONS TYPE - CALL

This report shows the number of users who have call requests.

11. USER ACTIONS TYPE - PHOTO GALLERY ENGAGEMENT

This report shows the number of users who have clicked for photo gallery views.