The Keywords and Citations sections in Listings Reports provide valuable insights into how customers discover your business online and where your business information appears across the web. The Keywords report helps you understand which search terms drive visibility and engagement for your locations, while the Citations report highlights which listing sites and directories are most influential in boosting your local search performance. Together, these insights enable you to optimize your online presence, strengthen SEO performance, and ensure consistent business information across all major platforms.

To learn about ‘All Sites,’ ‘SEO Ranking,’ and ‘Individual Sites’ reports, and to configure keywords and search radius, refer to the help center article:  View and Explore Listings Reports Under Listings AI.

Keywords

The Keywords section displays the most relevant and high-impact search terms for your business.

• Blue keywords represent the ones currently being tracked by your business.
• Gray keywords indicate those not being tracked.
• The font size of each keyword reflects its importance — the larger the keyword appears, the greater its impact score and search volume.

Hover over any keyword to view a quick summary showing the monthly searches and impact score, helping you identify which keywords drive the most visibility and engagement for your business.

To download, email, or schedule the report of the “Which keywords are important” section, click the three vertical dots in the top-right corner of the section and select the desired option. 

Click the three vertical dots in the top-right corner of the page to download, email, or schedule the entire Keywords report. All the sections within this tab — including ‘Which keywords are important,’ ‘Top keywords for all locations,’ and ‘Locations tracking for specific keywords’ — will be included in the report.

Scroll down to view the ‘What are the top keywords for all locations’ section. You can view detailed insights into how each keyword performs based on the following parameters:

Impact – Indicates how significant the keyword is for your business. Keywords with a higher number of Google monthly searches tend to have a greater impact, as they attract more search volume and visibility.

Ranking difficulty – Reflects how competitive a keyword is, how likely other businesses are to bid or optimize for the same keyword. The ideal keyword for your SEO strategy is one with high impact and easy ranking difficulty, as these are easier to rank for and bring stronger results.

Google monthly searches – Shows how many times the keyword is searched on Google in a month. This helps you identify which keywords are most popular and worth prioritizing in your content and optimization strategy.

Actions – you can see the status of each keyword. If a keyword is currently being tracked, you’ll see a ‘Tracking’ label.

Click ‘Tracking’ corresponding to the desired keyword.

You will be redirected to the Google Ranking report, where the selected keyword will already be applied as a filter. This report displays detailed ranking insights, such as your current rank for that keyword, ranking trends over time, and other performance metrics.

Navigating back to the Keywords section, you can also view the ‘Start tracking’ button under ‘Actions.’ Click on it to begin monitoring a specific keyword.

Select multiple, individual, or all locations from the dropdown and click ‘Apply’ to view keyword data specific to the selected locations.

Scroll down to view the ‘Which locations are tracking for the selected keyword’ section. Explore the business locations that are tracking the selected keyword along with its impact, ranking difficulty, and Google monthly searches.

If any of your business locations are not tracking the selected keyword, you’ll see a ‘Start tracking’ option. Click ‘Start tracking’ to begin monitoring the keyword for that specific location.

Choose a keyword from the dropdown to see tracking details for each business location.

Click the filter icon to narrow down the keywords report by State, City, Location, Keyword, or Tracking status.

Citations

A citation refers to the websites or directories where your business information appears and can be discovered by major search engines such as Google.

These citations are crucial for your business’s online visibility and ranking, as they indicate how and where your business information (name, address, and contact details) appears across the web.

Which Search Sites Are Important To You

In this part of the report, the focus is on identifying which search engines or platforms contribute most to online visibility.

Google is shown as the most important site, with about 8.5 billion monthly searches, making it the top source of search traffic. Bing follows with around 6.5 billion, Baidu with 5 billion, and Yahoo with roughly 4 billion monthly searches.

It helps you understand the relative importance of each platform in driving search traffic and visibility for your business.

Which Listing Sites Are Most Visible in Google results

This section shows which third-party listing sites receive the most visibility and clicks from Google search results. Each bar represents a platform where your business information appears—such as Instagram, Facebook, Google Business Profile, Yelp, and others.

• The blue bars represent the number of site clicks driven from Google search results to that particular listing platform.
• The green highlight indicates that the site is marked as important, meaning it’s a key source for visibility and customer engagement.
• The grey highlight represents sites marked as ignored, indicating lower priority for monitoring.

By reviewing this chart, you can identify which listing platforms are contributing most to your search visibility and decide where to focus your optimization efforts.

Which Listing Sites Are Important

This section highlights which listing sites play the most significant role in helping consumers find your business online. The table provides key metrics for each platform, helping you understand which ones drive the most visibility and engagement.

• Site score – A performance score that represents how strong and influential the site is in driving visibility for your business. The higher the site score, the more important the site is.
• Monthly traffic – Indicates the estimated number of monthly visits to the platform.
• Domain authority – Shows the overall credibility and trustworthiness of the site, which affects how prominently listings appear in search results.
• Organic referrals – Represent the number of visitors coming from organic search results to listings on that platform.
• Pages indexed – Displays how many pages from the platform are indexed by search engines, which contributes to the site’s visibility.

Which Sites Rank on Google

This section displays the websites that most frequently appear in Google search results for a selected keyword and location. It helps you identify which sites dominate search rankings for your industry or business category.
 

The table includes the following details:

• Sites – The names of the directories or platforms appearing in search results for your selected keyword.
• Type – Indicates the category of the site, such as Listings, Health, or other relevant classifications.
• Avg ranking – Represents the average ranking position of the site on Google search results for the chosen keyword and location.

Select the desired keywords and locations from the dropdown menus, then click ‘Apply’ to view ranking data specific to your selections.