How do I view the Google Local SEO Rank Report for Businesses?
The Local SEO Scan Report tab in Listings offers a detailed analysis of a business's local SEO performance for up to 10 keywords. It includes three main sections: Keyword Ranking Summary, Average Local SEO Ranking, and Average Keyword Rank Changes. This report helps brands understand their local presence on Google, identify factors impacting search rankings, and gain insights into competitors that rank higher, enabling them to improve their competitive standing.
NOTE:
The ranking report compares your business's rank with your nearest competitors for specific keywords on Google local search. The best time to view this report is at the end of the current month or the start of the following month, as it is updated monthly.
SEO Rank Report
Go to ‘Listings AI.’
Navigate to the ‘Google local SEO Rank’ tab.
At the top of the page, you will view metrics such as the number of active locations being tracked for Google SEO rank and the number of high, medium, and low-ranking locations.
High-ranking locations: Locations with an average rank below 5 for particular keywords used.
Medium-ranking locations: Locations with an average rank above 5 and below 10 for particular keywords used.
Low-ranking locations: Locations with an average rank above 10 for particular keywords used.
Location without data: The number of locations without data means locations will not show data when the Google page is disconnected, opted out, has no keywords configured, the listing is not synced or fixed, the business is a service area business, or the report generation is in progress.
Users can also view a map displaying SEO rankings for each of their locations.
Scroll down, and you will view the ‘Location’ section with the location names underneath it. ‘Keywords Rank up’ - The keywords that ranked high compared to your competitors. ‘Keywords Rank no change’ - The keywords with no change in the ranking, and ‘Keywords Rank down’ - The keywords that have ranked down.
NOTE:
Active and paid locations appear by default. Filters are limited only to these locations.
In case of changes in ‘Keywords - Rank up’ and ‘Keywords-rank down,’ hover over the keywords to view the changes.
Click the particular location to get a detailed report.
Manage Keywords
After clicking on a location, a new page will appear. Click ‘Manage keywords’ on the top right side of your screen.
A drawer opens on the right side, and you will notice that, by default, two keywords are set for businesses based on the industry, categories, and sub-categories.
You can add up to 10 keywords in total. Since two keywords are already present, you can add up to eight more to generate the keyword ranking report based on the keywords that you have added.
Keyword Ranking Summary
The Keyword ranking summary section shows the average rank for business across all keyword sets.
In this section, you can view and monitor keyword rank changes. You can view the number and name of keywords, and the average rank of keywords.
Average Local SEO Ranking
This section shows the grid view of business rank based on the keyword selected. The image below displays an average rank of #1 for the keyword ‘Self-storage facility’ during the month of October.
To view and analyze the report for a different keyword, click on the current keyword and select your desired keyword from the dropdown. Likewise, click on the month and choose a specific month to view the report for that time period.
You can view where your competitors rank on the SEO list based on the selected keyword and time period.
If your business has various ranking numbers based on the SEO performance and ranking in a local area, you can click on the number present on the grid and compare it with your competitors.
Scroll down, and if no competitor ranks above you for the selected keyword, an image will appear indicating that you’re doing great, as shown below.
If competitors rank above, you will view up to 6 competitors that rank higher than you for the selected keyword, as shown below.
Average Keyword Rank Changes
This section illustrates how keyword rankings fluctuate over time for the chosen keyword. You can also switch to a race chart view and select a time period of either 6 months or 12 months to visualize these changes.
