Go to ‘Listings AI.’

Click ‘Reports,’ and select ‘All sites.’

You can explore performance through four funnel-based tabs: Accuracy, Impressions, Engagement, and Conversion.

Let’s begin with the Accuracy tab.

Accuracy: Understand the Completeness and Consistency of Your Listings

The Accuracy tab in the All Sites Report gives you a clear picture of how complete and accurate your business listings are across different platforms. This section helps identify missing or inconsistent data that may affect your local search performance and visibility.

Profile Completeness

This metric measures how fully your business profile is filled out across all listings. A more complete profile increases trust and improves visibility in local search results.

The bar graph shows the monthly trend in profile completeness over the past 12 months.

In the example, profile completeness has been fairly consistent, ranging from 75% to 83%, with a current average of 79%.

To personalize the report, click the time period or the customize icon.

Chart style: You can enhance the visual appeal of your report by selecting different chart styles for optimal viewing. All the reports are available in 'Chart' and 'Table' modes. Click on the 'Chart' button to change the mode.

Displayed by:  To change the duration, use the ‘Displayed by’ filter from the drop-down menu.

Filters:

• All locations: You can select any location.
• Past 12 months: You can select the report period to view the data for the selected period.

Compare data: The ability to compare reports in two dimensions: by date and location. Now, you have the flexibility to make insightful comparisons within your reports.

Click ‘Update’ at the bottom right corner to apply the changes.

Profile Completeness by Site

This breakdown shows how profile completeness varies across each individual site—Google, Facebook, Apple, and Yelp.

Use this section to identify platforms where your listings may be missing key fields and require attention.

Field Accuracy

Field accuracy tells you how accurately core business information, such as name, address, phone number are being displayed across sites.

The graph shows a consistent trend over time, with the current average accuracy at 87%.

Values like 90% or above indicate a healthy level of field consistency across platforms.

Field Accuracy by Site

This section breaks down field accuracy per site to help pinpoint inconsistencies.

If a platform like Apple has a lower accuracy score, it’s a signal to audit that site’s listing and resolve any mismatches.

Field Health

Field health represents the percentage of monitored fields that are accurately synced with listings.

Each field is analyzed individually—e.g., Business name (93%), Phone number (90%), Hours of operation (69%), etc.

The table also shows how many fields were monitored, how many were synced, and if any were submitted manually.

This section helps prioritize which fields need attention to improve listing quality.

Field Health by Site

This table analyzes how individual fields are performing across major listing sites:

• Google
• Facebook
• Apple
• Bing

Platforms with lower field health may have more missing or outdated information, which can impact SEO and discovery.

Impressions

The Impressions tab gives you clear visibility into how often your business listings are being seen across various platforms and locations. This metric reflects the number of times your listings appeared in search results or directory views—essentially, how often potential customers are exposed to your brand.

Total Impressions

At the top, you’ll see a month-over-month trend chart showcasing total impressions across all locations. For example, the past 12 months show a steady rise, peaking in January with 1.1 million impressions. Overall, the total impressions reached 9.7 million, marking a significant +93.6% increase year over year. This visualization helps you easily track growth in listing visibility.

Impressions by Site

This section breaks down impressions by individual listing platforms, such as Google, Facebook, Apple, Bing, and Yelp.

This breakdown lets you evaluate which platforms are driving the most visibility so you can focus your optimization efforts accordingly.

Impressions by Location

Here, you can see how many impressions were generated by each of your business locations.

This level of detail helps you identify your top-performing locations and spotlight those that may need more attention.

Engagement

The Engagement tab highlights how users are interacting with your business listings. These actions may include clicking to call, getting directions, visiting your website, or other listing-level interactions—critical indicators of intent from potential customers.

Total User Actions

You’ll view a month-wise bar graph of total user actions. In the example below, over the past 12 months, listings drove 480.9K total user actions, showing a +13.5% increase year over year. The steady month-to-month growth, especially in the first quarter of 2025, signals strong user interest and effective listing optimization.

User Engagement by Site

This section breaks down where the engagement is coming from across listing platforms:

In the image below, Google is the dominant contributor with 417,392 user actions (+4.4%). Apple shows 60,908 actions, a significant +171% increase. Bing and Yelp contributed 1,874 and 704 actions, respectively, with Bing also seeing a strong +48.3% uplift.

This helps pinpoint which sites are driving the most valuable interactions, giving you a clear direction for prioritizing future updates.

User Engagement by Location

This breakdown shows which locations are capturing the most user activity:

California Mission Inn and Mainplace Senior Living top the chart with over 11K and 10K user actions, respectively.

Other locations like Desert Springs, Desert View, and Mountain View Retirement Village also show healthy interaction volumes with year-over-year growth rates above +17%.

This data helps identify high-performing locations and spotlight where additional support or marketing efforts may be beneficial.

Conversion

The Conversion tab gives insight into how effectively your business listings are turning visibility (impressions) into meaningful actions (calls, clicks, directions, etc.). It combines data from impressions and engagement to calculate conversion rates, helping you understand the actual performance of your listings.

Conversion Rate (Overview)

You’ll view a 12-month bar chart showing monthly conversion rate trends. Over the last year, listings achieved a total conversion rate of 23.9%, reflecting a +2.4% increase from the previous period. This improvement is driven by:

2M total impressions (+2.1%)

480.9K user actions (+13.5%)

The highest conversion rate peak occurred in October 2024 at 25.7%, while the lowest was in January 2025 at 22.2%, still maintaining a strong conversion baseline throughout.

Conversion Rate by Site

This section reveals how well each listing platform converts impressions into user actions:

Google remains the most consistent performer with a 22.7% conversion rate, supported by 1.8% more impressions and 4.4% more actions.

Apple experienced an exceptional spike, with a 4,079.6% conversion rate (+1957.2%), although the total number of impressions was relatively low (1,493).

Bing and Yelp trail with 1.1% and 14% conversion rates, respectively, but Bing saw a modest improvement of +0.3%.

These insights help assess where your listings are converting well—and where there's room to optimize further.

Conversion by Location

This breakdown highlights the top-performing locations by conversion rate:

Ardent Home Health - Fresno tops the list with a 73.3% conversion rate (+23.6%), with 200 user actions from just 273 impressions.

Horizon Home Health & Hospice - Pocatello follows with 70.9% (+33.9%).

Gateway, Honey Creek Heights, and Pennant Services also show conversion rates over 63%, reflecting highly effective listings despite some having fewer impressions.

This data is crucial to identify which locations are effectively capturing intent, and which may benefit from additional listing optimization or attention.

In addition to the All Sites view, Listings Reports offers individual report tabs for each core site—Google, Facebook, Apple, Bing, and Yelp. These site-specific views allow you to drill deeper into how your business is performing on each platform.

Let’s start by exploring the Google report.

Google Report: Appearance

Click ‘Google’ in the left navigation rail.

Birdeye’s Google Reports section is segmented into individual tabs — Appearance, Ranking, Impressions, Engagement, and Conversion — each offering deep insights into how your locations perform across Google Search and Maps.

The Appearance tab highlights how frequently your business listings are surfacing on Google Search and Maps. This section helps you measure visibility trends and assess the keywords driving those appearances.

Appearances over time

This chart tracks how often your listings appeared in search results over the past 12 months. For example, in December 2024, the business saw a peak of 122K appearances, which later stabilized to 109K–114K across early 2025. Monitoring this trend helps you evaluate the effectiveness of listing optimization efforts over time.

Keywords triggering appearances

In the chart, you’ll find the keywords responsible for your visibility. In this example, top-performing keywords include:

capitol hill assiste (1,730 appearances)

hospice (1,632)

palliative care (1,361)

assisted living near me (913)

This data helps you understand what terms are connecting users to your business, giving you a strategic edge in refining your local SEO content and listings.

Ranking

The Ranking tab allows you to track how your business locations rank for selected keywords across Google Search and Maps.

You can choose up to 10 keywords to track, and it’s essential to select at least one to generate ranking insights under the ‘Select keywords’ section. This helps businesses monitor performance visibility across high, medium, and low-ranking locations:

High-ranking locations: Average keyword rank below 5.

Medium-ranking locations: Average rank between 5 and 10.

Low-ranking locations: Average rank above 10.

Not tracking: When the Google page is disconnected, opted out, has no keywords configured, the listing is not synced or fixed, the business is a service area business, or the report generation is in progress.

Locations ranked over time

This chart illustrates the percentage of locations that rank in positions 1–10 on Google Maps over a 12-month period. It allows you to spot improvements or declines in local SEO visibility across all your tracked keywords.

When you hover over a particular month, a detailed breakdown appears, showing how individual keywords are performing. For example, in June 2025, you might see:

Home Health Care in Colorado Springs – 100% of locations ranked

Home Health Aide Services – 60% of locations ranked

Home Health – 67.7% of locations ranked

Home Care – 48.4% of locations ranked

This breakdown helps you identify which keywords are driving the most visibility across your network, and which might need further optimization.

Location distribution by keyword rank

This bar visualization breaks down each keyword by how your locations are ranked for it. You can see the share of locations in:

Rank 1–3 (Local pack)

Rank 4–10

Rank 10+

For example, the keyword Home Health near me shows that 33.3% of locations rank in the top 3, while 29.3% are in ranks 4–10, 21.2% are in rank 10+, whereas 59.3% not tracking.

Keywords ranked over time

This section visualizes how many keywords your business ranked for over time, categorized by ranking tier (1–3, 4–10, 10+). It helps track growth in keyword performance month by month.

Keywords ranked by location

This table lists individual locations and how they perform against the selected keywords. Each location’s ranking is split across three brackets: Rank 1–3, Rank 4–10, and Rank 10+. This view makes it easy to spot which keywords are driving high visibility for specific branches and which need optimization.

To view a detailed report for a specific location, click on the location name.

After clicking on a location, a new page will appear. Click ‘Manage keywords’ on the top right side of your screen.

A drawer opens on the right side, you can add up to 10 keywords in total. Since nine keywords are already present, you can add one more to generate the keyword ranking report based on the keywords that you have added. Click ‘Save’ to proceed.

Keyword Ranking Summary

The Keyword ranking summary section shows the average rank for business across all keyword sets.

In this section, you can view and monitor keyword rank changes. You can view the number and name of keywords, and the average rank of keywords.

Average Local SEO Ranking

This section shows the grid view of business rank based on the keyword selected. The image below displays an average rank of #1 for the keyword ‘Hospice’ during the month of July, showing data for a 5 mile radius.

To view and analyze the report for a different keyword, click on the current keyword and select your desired keyword from the dropdown. Likewise, click on the month and choose a specific month to view the report for that time period.

You can view where your competitors rank on the SEO list based on the selected keyword and time period.

If your business has various ranking numbers based on the SEO performance and ranking in a local area, you can click on the number present on the grid and compare it with your competitors.

Scroll down, and if no competitor ranks above you for the selected keyword, an image will appear indicating that you’re doing great, as shown below.

If competitors rank above, you will view a list of competitors that rank higher than you for the selected keyword, as shown below.

Average Keyword Rank Changes

This section illustrates how keyword rankings fluctuate over time for the chosen keyword. You can also switch to a race chart view and select a time period of either 6 months or 12 months to visualize these changes.

Before we continue with the Impressions, Engagement, and Conversion tabs under Google, let’s first dive into the Settings tab (below) to understand how to configure keywords and search radius.

The Settings section allows you to configure backend elements that impact how your listings are optimized and discovered. Click ‘Settings’ and you will view two tabs: Keywords and Search radius. 

Let’s explore Keywords.

Keywords

This section helps you manage the keywords (add, edit, delete, and map) associated with your listings. You can view keywords in two ways:

• By keywords: See the full list of keywords and how many locations each one is applied to.
• By location: See all keywords attached to individual locations.

Managing keywords ensures that your listings appear in relevant local search queries across platforms like Google, Yelp, Bing, and Apple.
 

By Keywords

The ‘By keywords’ tab provides a centralized view of all keywords configured for your business. Each row displays the keyword name, number of linked locations, creation date, and last updated date.

You can take the following actions here:

Add a New Keyword
 

Click the 'Add keyword' button (top right) to create a new keyword.

Enter the keyword, then use the ‘Select locations’ field to assign it to one or more locations. Click 'Save' to add the keyword.

You can confirm the update on the ‘By keywords’ page, where the changes will be reflected.

Bulk Update Keywords

To apply multiple keywords across different locations at once:

Click the ‘Actions’ button and select ‘Bulk update keywords.’

Click ‘existing keywords.’

An xls. file will be downloaded, open the file and You'll view columns like Location ID, Alias Name, and Keyword 1 through Keyword 10.

Locate the row of the location you want to update. In this example, find Bluebird Health, which is on row 8. Scroll to the keyword columns in that row. The first four keyword columns are already filled. Go to the next empty column—Keyword 5 in this case. Enter the new keyword into that cell. For example: type ‘Palliative Care’ under Keyword 5 for Bluebird Health and save the file. You can enter relevant keywords for multiple locations to bulk update.

Return to the platform and upload the updated file and click ‘Next.’

Click ‘Start import.’

The import has started and you can return to the keywords page.

As you notice, the keyword ‘Pallative Care’ has been successfully updated.

Edit or Delete a Keyword

To modify or remove an existing keyword:
Hover over the desired keyword row. Click ‘Actions’ and choose ‘Edit’ to map the keyword to other locations or ‘Delete’ to remove it entirely from all locations.

When you click ‘Edit,’ a drawer opens on the right side where you can assign the keyword to additional locations using the ‘Locations’ field. Click ‘Save’ to proceed.

By location

The By location view displays a list of all your business locations along with their associated keywords. For each location, you’ll see:

• The list of keywords mapped to it.
• The number of keywords (out of the maximum 10 allowed).
• The last updated date for keyword updates at that location.

Hover over the location row and click ‘Manage keywords.’

A keyword drawer will appear on the right. Type to add new keywords (e.g., add Best health care) and press enter. Click the ‘X’ next to an existing keyword to remove it. Once your updates are done, click ‘Save.’

Search Radius

This section allows you to define a geographic range around each location to measure your search rankings against nearby competitors. You can set a radius of up to 100 miles per location. These settings help tailor local SEO reports by focusing comparisons within the specified area.

On this page, you can view:

• Location name
• Search radius in miles
• Last updated date
• Updated by (if available)

Edit Radius for a Location

To update the radius for a specific location:

Hover over the three vertical dots in the location row and click ‘Edit radius.’

In the popup, enter the new radius in miles (up to 100). Click ‘Save’ to apply changes.

Bulk Update Radius

To update the radius for multiple locations at once:

Click 'Bulk update' at the top right.

Select the locations to update and click ‘Update radius.’

Enter the desired search radius and click ‘Save.’

Search radius will be updated for 4 locations in the next monthly schedule.

Impressions

Now, returning to Google reports — let’s explore the next tab: Impressions.

The Impressions tab tracks how many times your business listings appeared in Google Maps or Google Search, helping you understand your visibility across different platforms and devices.

Total Impressions

• This section gives an overview of total, mobile, and desktop impressions over time.
• The bar graph is color-segmented:
  • Blue: Mobile impressions
  • Dark Blue: Desktop impressions
• You can hover over any month to view exact monthly counts.
• Device-specific growth or decline percentages are also provided to indicate trends compared to the previous period.

Impressions by Location

• Lists your top-performing and underperforming locations based on impression count.
• The table includes:
  • Total impressions
  • Mobile vs. Desktop breakdown
  • Percentage changes for each

This helps businesses identify locations that are gaining or losing visibility and tailor strategies accordingly.

Mobile Impressions

• Further breaks down mobile impressions into:
  • Google Maps (Blue)
  • Google Search (Dark Blue)
• Offers a 12-month view of trends and device-based performance shifts.
• Growth rates for both sources are clearly indicated.

Mobile Impressions by Location

• Ranks your locations by mobile visibility.
• You can view counts from Google Maps and Google Search separately.
• Helpful to spot locations getting more traction on Maps vs. Search, or vice versa.

Desktop Impressions

Similar to mobile, this section breaks down impressions coming from desktop devices.

• Impressions are categorized into:
  • Google Maps
  • Google Search
• The chart provides a visual cue on how impressions are shifting across time and platforms.

Desktop Impressions by Location

• Lists your top 10 locations with the highest (and lowest) desktop impressions.
• Displays performance from both Google Maps and Google Search along with growth trends.

Engagement

The Engagement tab measures how users are interacting with your Google listings. It tracks key actions users take directly from your listings,  including website clicks, direction requests, and phone calls, helping you understand how your online presence translates into meaningful engagement.
 

Total User Actions

• This chart shows the overall number of user actions over the past 12 months.
• You can quickly view monthly performance and spot trends or seasonal drops.
• The green percentage highlights the growth rate compared to the previous year.

Total User Actions by Location

• A table that breaks down engagement per location.
• 
  Metrics tracked include:
  • Website clicks
  • Direction requests
  • Calls
• Each action displays a growth or decline rate so you can easily pinpoint high-performing or underperforming locations.
• Great for identifying which locations are driving the most user activity from Google listings.

Website Visits

• This section visualizes how many users clicked on your website link from the Google listing.
• The graph clearly shows monthly volume along with a percentage increase or decrease.
• A 12-month trendline helps you understand web traffic patterns.

Direction Requests

• Shows how many users requested directions to your location via the Google listing.
• This insight helps gauge physical foot traffic intent.
• A decline here could indicate a need to optimize local presence or update business hours and details.

Calls

• Displays the number of users who tapped to call your business directly from the Google listing.
• This is especially important for service-based businesses.
• Tracks monthly volume and provides insights into call trends over time.

Conversion

The Conversion tab measures how effectively your Google listing turns views into actions — whether it’s a website visit, call, or direction request. It helps assess how compelling your listing is in driving engagement after it's been seen.
 

Conversion Rate

• Represents the percentage of users who took a desired action after viewing your Google listing.
• Over the past 12 months, the overall conversion rate stands at 22.7%, with a +0.6% improvement.
• Alongside, the tab also displays:
  • Total Impressions: 1.8M (+1.8%)
  • Total User Actions: 417.5K (+4.4%)
• The bar chart gives a month-wise trend, helping you analyze which months performed better in converting views to actions.

Conversion Rate by Location

• A detailed breakdown showing how each location performs in terms of converting listing views into actual user actions.
• Key metrics shown:
  • Conversion rate
  • Impressions (how often the listing was viewed)
  • User actions (how often users clicked, called, or requested directions)
• Helps identify top-performing locations like:
  • Pennant Services with an 85.8% conversion rate (+28.9%)
  • Gateway Home Health and Hospice with a massive +41.5% spike
• Useful for spotting areas needing improvement or where listing content might need optimization.

Click ‘Facebook’ on the left navigation rail.

Total Impressions

This section shows how often your business listings appeared on Facebook over the past 12 months. The report displays a monthly trend chart, highlighting visibility gains over time. In the example shown, listings generated 7.7 million total impressions, reflecting a 152.8% increase year-over-year. The peak occurred in January 2025, with over 920K impressions, followed by consistent performance in subsequent months.

Total Impressions by Location

This table breaks down impressions by individual business locations. It allows you to identify which sites are receiving the most visibility on Facebook.

Kinder Hearts Social RU led with over 1 million impressions.

Locations like Santa Maria Terrace and Table Rock Senior Living at Paramount saw significant growth, with increases of over 2500%.

Such spikes may be due to listing updates, local engagement efforts, or platform algorithm changes.

Select ‘Bing’ from the left navigation rail.

Total Impressions

This section shows how often your business listings appeared in Bing search results over the past 12 months. The listings received a total of 164.3K impressions, reflecting a modest +2.7% year-over-year increase. Activity peaked in September and October 2024, followed by steady performance through early 2025. A noticeable dip occurred in February, with a gradual recovery in spring.

Total Impressions by Location

The impressions breakdown by location helps identify which sites are gaining the most visibility on Bing.

• Desert Springs Senior Living leads with over 8.5K impressions despite a -11.3% dip.
• Locations like Wisteria Place Independent Living and Mountain View Retirement Village showed solid gains, up +95% and +33.8%, respectively.
  This data is useful for targeting underperforming listings and recognizing sites with growth potential.

Engagement

Engagement measures how users interact with your business listings on Bing. This includes actions like website clicks, direction requests, and call attempts—key indicators of interest and intent. Monitoring engagement helps you understand whether your listings are driving meaningful user activity beyond just being seen.

Total User Actions

This section tracks how users are interacting with your Bing listings, such as clicking your website, requesting directions, or attempting to call. Over the past 12 months, listings received 1.9K total user actions, up +48.3% compared to the previous year. Engagement peaked in September and October 2024, aligning with higher visibility during that period.

Total User Actions by Location

The location-level breakdown highlights how users are engaging across different sites.

• Grand Court of Mesa and Lexington Assisted Living led in total actions.
• Southgate Senior Living and Mainplace Senior Living saw the most dramatic growth, with increases of +1000% and +114.4%, respectively.
  These trends may reflect recent listing optimizations or marketing efforts at those locations.

Scroll right to view more metrics.

Website Visits

Website visits represent the number of times users clicked the link to your website directly from your Bing business listing.

The majority of user actions came from website visits, totaling 1.6K clicks, which is a +71.1% increase year-over-year. The trend chart shows peak activity during fall 2024 and smaller resurgences in early 2025.

Direction Requests

It shows the number of users who users requested directions to your business location from your Bing business profile.

Users requested directions 245 times, a decline of -21.5%. While lower overall, this metric still reflects intent to visit, and tracking changes can help identify seasonal patterns or geographic performance gaps.

Calls

Calls represent the number of times users tapped the call button on your Bing business listing—essentially requesting to speak with your business directly. This is one of the strongest engagement signals, showing immediate intent to connect. Tracking this metric helps you understand how often users prefer real-time communication over digital actions like visiting your website or requesting directions.

Conversion

Conversion measures how effectively your Bing listings turn visibility into action—tracking the percentage of users who move from viewing your listing to taking meaningful steps like clicking, calling, or requesting directions. A higher conversion rate signals that your listing content is not only being seen, but also driving real customer engagement.
 

Conversion Rate

Over the past 12 months, the average conversion rate across all locations was 1.1%, showing a +0.3 point increase year-over-year. Performance was consistent from September through March, peaking at 1.5% in February. This metric reflects how well your listing is encouraging users to take the next step after seeing your business on Bing.

Conversion Rate by Location

The location-level breakdown helps identify which sites are turning views into actions most effectively.

• Autumn Embers Senior Living led with a 4.7% conversion rate.
• Several others, like Comfort Home Health – Pahrump and Symbil Home Health – Prosper, showed strong performance with rates above 2.5%, well above the average.

These insights can help you pinpoint which listings are most persuasive and which might need content or media updates to improve engagement.

Scroll right to view more metrics.

Select ‘Apple’ from the left navigation rail.

The Apple Listings Report includes four key tabs: Appearance, Impressions, Engagement, and Conversion. It tracks how your business performs across Apple’s ecosystem—including Apple Maps and Spotlight search—where many users discover local businesses through Siri, iPhone search, or native apps.

Appearance

Appearance shows how your business is surfacing in Apple search results—categorized by how users are finding it: by Name, Category, or Other. This helps you understand how discoverable your business is and what search behavior is driving visibility.
 

Appearance by Type

Over the past 12 months, listings appeared 1.5K times, with most searches coming through direct name-based lookups (1.3K, up +38.5%). Category-based searches, while smaller in volume (73), saw a +160.7% increase—an encouraging sign that your business is becoming more discoverable beyond just brand name. Appearances via “Other” sources (e.g., general location-based queries) also rose by +25.4%.

Appearance by Location

This breakdown shows how individual locations are performing in terms of visibility.

• Mainplace Senior Living led with 788 total appearances, mostly through name-based searches.
• Desert View Senior Living and Villa Court Assisted Living saw the strongest growth, especially in category-based appearances—suggesting increased exposure to new, non-branded audiences.
• Locations like Citrus Hills and Deer Creek Senior Living also gained visibility across all three appearance types.

Impressions

This section shows how often your business listings were displayed across Apple’s ecosystem—including Apple Maps and native iOS search results. Tracking impressions helps you understand how visible your locations are over time.
 

Total Impressions

Over the past 12 months, your listings received 1.5K total impressions, reflecting a +41% increase. Visibility peaked in September 2024 with 362 impressions, followed by a steady presence through winter and spring. This trend indicates strong seasonal visibility and consistent listing exposure across Apple surfaces.

Total Impressions by Location

This table breaks down impression data by individual location.

• Mainplace Senior Living led with 788 impressions, accounting for more than half the total volume.
• Desert View Senior Living and Whittier Glen Assisted Living showed significant growth—up +225.6% and +157.1%, respectively—highlighting improved local search presence for those listings.

Engagement

This section measures how users interact with your Apple listings, such as tapping to visit your website, requesting directions, placing calls, or engaging with photo galleries. These actions reflect stronger intent compared to impressions alone.
 

Total User Actions

Listings received 61K total actions, up +81.9% from the previous year. Activity was consistently strong from September through April, showing sustained user interest across multiple locations.

Total User Actions by Location

• Mainplace Senior Living led with 19.6K actions, followed by Calford at Hillsaker Inn and Desert Springs Senior Living.
• Notably, Harvest Home & Pwood Care and Villa Court Assisted Living saw significant year-over-year growth, reflecting rising local engagement.

Website Visits

Apple users clicked through to business websites 1.4K times, marking a +272.2% increase. This indicates a stronger intent to explore services or learn more about your business.

Direction Requests

There were 9.7K requests for directions, up +95.6%, signaling clear physical intent to visit. This is one of the most valuable actions for local businesses.

Calls

Listings received 1.4K call requests, a +96.3% increase. This shows that users are actively reaching out to connect, especially from mobile devices.

Gallery Engagement

Users interacted with business photos 20.8K times, up +81.6%, suggesting that visuals are playing a key role in influencing decisions.

Shares

Apple users shared business profile 73 times, a +118.8% increase. While lower in volume, this reflects a strong endorsement by individuals who found your listing helpful.

Schedule Appointment

This section refers to how often user clicks to schedule appointments from your Apple business location. No appointment actions were recorded this period, though this may vary depending on how Apple integrations are configured for each location.

Conversion

This section shows how effectively your Apple listings convert visibility into action—tracking the percentage of users who took a meaningful step (like clicking, calling, or requesting directions) after seeing your listing.

Conversion Rate

The overall conversion rate was 4.1%, up +1956.3% from the previous year. This sharp increase reflects significant improvement in listing performance. Monthly rates remained high throughout the year, peaking in May 2025 at 10,533.3%. This data indicates that users are not just viewing your listings—they’re taking action.

Conversion Rate by Location

• Harvest Home & Inwood Crossing led all locations with a 14,846.7% conversion rate, followed by Desert Springs Senior Living and Whittier Glen Assisted Living.
• Several other locations, including Las Fuentes Resort Village and Citrus Hills Assisted Living, also recorded conversion rates well above average.

These results suggest that your listings are not only visible but also compelling enough to drive high-value engagement.

Select ‘Yelp’ from the left navigation rail.

The Yelp Listings Report includes four tabs: Appearance, Impressions, Engagement, and Conversion. This section provides insights into how often and where your business listings are seen across Yelp, segmented by device and location.

Appearance by Device

Over the last 30 days, your listings were viewed 923 times, showing a +2784.4% increase.

• The majority of views came from mobile devices (738 views, up +2633.3%)
• Desktop views totaled 185, with a sharp +3600% rise.

This split indicates that most Yelp users are discovering your business via mobile, reinforcing the importance of mobile-optimized content.

Appearance by Location

Grandcare Health Services accounted for over half of all appearances (506 total views), with strong visibility across both mobile and desktop.

• Other active listings include Sequoia Home Health & Hospice, Harmony Hospice, and The Villages at Red Mountain—all showing consistent device reach.
• This breakdown helps identify where visibility is strongest and where there may be room to grow.

Impressions

This section reflects how often your business listings were viewed on Yelp, giving you insight into brand visibility over the last 30 days.

Page Views

Listings received a total of 36 page views, showing a +800% increase.

• Mobile devices accounted for 16 views, up +700%
• Desktop devices totaled 20 views, up +900%.

While numbers are modest, the upward trend highlights growing visibility across both platforms.

Impressions by Location

Impression of your business listing shown on Yelp over time by location.

• Grandcare Health Services had the highest visibility with 6 impressions, evenly split across devices.
• Other active listings include Comfort Home Health & Hospice, Signature Home Health, and First Call Hospice, each showing activity on both mobile and desktop.

This breakdown helps you identify which locations are beginning to gain traction and where additional optimization might boost exposure further.

Engagement

This section tracks user interactions with your Yelp listings, such as website clicks, directions, and phone calls that reflect engagement and interest.

Total User Actions

In the past 30 days, your listings received 9 user actions, mostly from website visits and calls. This is a baseline level of interaction, with room for growth through profile optimization and visibility efforts.

Total User Actions by Location

User actions measure engagement by locations.

• Comfort Home Health & Hospice had the most activity, with 6 user actions including 3 calls.
• Other locations like Lone Star Medical Transport and Signature Oregon Coast also recorded light but measurable interaction.

Website Clicks

Website clicks from your Yelp listing.

There were 6 website visits, showing that users are actively seeking more information beyond the Yelp listing itself. This is a key metric for understanding early-stage interest.

Direction Requests

Requests for directions from your Yelp listing.

No direction requests were recorded in the last 30 days. If users had clicked to get directions to any location, those actions would appear in this chart, helping to gauge foot traffic intent.

Phone Calls

Requests for call conversation from your Yelp listing.

The business received requests for 3 phone calls via its Yelp listings, indicating direct customer interest. Even a few calls suggest that the Yelp profile is helping convert visibility into real conversations.

User Uploaded Photos

This section tracks photos uploaded by Yelp users to your business listing. In this period, there were no uploads. If customers had added any new images, they would appear here, offering insight into customer experience and perception.

Bookmarks

Bookmarks reflect when a user saves your business listing to return to it later. While no bookmarks were added in this timeframe, this section helps track returning interest when activity occurs.

Mobile Check-ins

Mobile check-ins log when users physically check into your location via the Yelp mobile app. This is often tied to visits or in-store activity. No check-ins were recorded this period.

Messages to Business

This metric tracks when users send direct messages from your Yelp listing. No messages were received in the past 30 days, but when active, this section helps measure conversational engagement.

Conversion

This section measures how often users take a desired action, such as calling, clicking, or requesting directions—after viewing your Yelp listing. It helps determine how effectively visibility is translating into engagement.

Conversion Rate

The overall conversion rate was 25% for the past 30 days, meaning 1 in 4 users who viewed a listing went on to take action.

• A total of 36 impressions resulted in 9 user actions, both up +800% compared to the previous period.
• The daily chart shows spikes in conversion, most notably reaching 29% on June 14, indicating a short window of highly effective performance.

Conversion Rate by Location

Tracking conversion rate by location can help identify which listings are most compelling and which may need updates to drive better results.

• Lone Star Medical Transport, Symbii Home Health, and Medstar Medical Transport each saw a 100% conversion rate, turning every impression into a user action.
• Signature Oregon Coast and Comfort Home Health also performed well, with conversion rates of 50% and 40%, respectively.
• Lower rates were seen at locations like Grandcare Health Services (16.7%) and Signature Home Health – Lincoln (20%), while First Call Hospice recorded no conversions during this period.